Refreshing
Holiday Parks
Photography
Our goal for the Parklands Holidays photoshoot was to capture the serene and welcoming atmosphere of the campsite. We focused on showcasing the key features that make it a perfect getaway destination. Through a combination of sweeping aerial shots and vibrant, sun-drenched ground-level photography, we created a visual library that highlights the spacious pitches, pristine swimming pool, and lush, green surroundings. The resulting images convey a sense of relaxation and family fun, providing authentic and aspirational content for the website, social media, and promotional materials.
Website
We developed a clean, modern, and user-centric website to serve as the primary digital gateway for Parklands Holidays. The design is built around an immersive, full-screen professional photograph that immediately sets a high-quality tone. Key information is presented clearly and concisely, ensuring a seamless user experience:
Brand Design
We began by refining the Parklands Holidays logo, using a clean, nature-inspired leaf motif and modern typography. This identity was then extended across various applications. We designed professional mockups for staff uniforms, such as the softshell jacket, creating a smart and recognisable on-site presence. To enhance the family-friendly atmosphere, we also created a set of custom, playful character illustrations and stickers for children's activities and rewards, developing a fun sub-brand that adds memorable value to the guest experience.
Before & After
We transformed the dated, cluttered website into a modern, immersive digital experience. The new design uses stunning, full-screen photography and a clean, mobile-responsive interface to effectively showcase the campsite and drive new bookings.
Parklands Map
To enhance the guest experience, we designed a custom illustrated map of the park. This vibrant, user-friendly visual clearly lays out all pitches and amenities—from the swimming pool and playground to essential safety points. It functions as both a practical navigation tool for visitors and a brilliant marketing asset that brings the campsite to life on the website and in welcome packs.
